Barb Girson, RCC, PCC | Direct Sales/Direct Selling Expertise

About Barb Girson

Barb Girson is an executive coach and leadership strategist with 20+ years of experience helping organizations, leaders, and teams achieve transformative growth and success. As the CEO and founder of Beyond Sales Tactics, Barb and her team deliver tailored coaching and training programs that address the aspirations and challenges of individuals, small groups, and teams across industries, including the direct selling industry.

Barb’s Brand Promise

Barb’s approach is straightforward: to help businesses, teams, and entrepreneurs gain confidence, take decisive action, and drive both personal and professional growth™.

Barb’s Background and Experience

Before founding Beyond Sales Tactics, Barb built and led a multi-million-dollar direct sales, salesforce, and warehouse distribution business. This experience provided her with a deep insight into the nuances of the direct selling industry. Following that, Barb served in senior corporate leadership roles within the direct sales industry—National Sales Director and Director of Field Sales—leading up to 20,000 consultants, 500 leaders, and driving $40M in revenue across North America.
With firsthand knowledge at various vantage points—having been an independent rep, business owner, and corporate senior leader—Barb brings a unique perspective that helps her connect with leaders across multiple levels.

Barb’s Approach

Barb’s professional development programs are designed to help businesses, teams, and leaders thrive by focusing on key leadership and organizational areas with internal and external teams. Her work typically targets improvements the following:

• Engage and mobilize employees/salesforce to foster a motivated, accountable, and aligned workforce.
• Establish personal sales styles, business development, and networking practices to boost individual and team performance.
• Expand impact and cultivate influential leadership across all levels—up, down, and across—helping leaders effectively influence others without relying solely on authority.
• Build high-performance teams and enhance teamwork by aligning diverse skills and fostering collaboration toward common goals.
• Communicate simply and powerfully to enhance executive presence, ensuring leaders can articulate their vision with clarity and confidence.
• Achieve success in the first 100 days of a new role by equipping leaders with strategies for smooth transitions and early wins.
• Advance leadership and strategic planning skills to help leaders drive long-term success and navigate complex business landscapes.
• Develop better business processes and drive efficiency through effective systems, time management, and productivity strategies.
• Transform culture, establish trust, foster innovation, and improve communication to create a thriving, agile, and resilient organizational environment.

Who Barb Works With

Barb delivers contract coaching to leaders at all levels—from those in Fortune 50 companies to early-stage businesses. She specializes in coaching company owners, vice presidents, sales directors, and team leaders, supporting them in overcoming obstacles such as leadership blind spots, conflict management, impostor syndrome, and navigating change and uncertainty.

Credentials and Media Recognition

Barb holds several coaching certifications, including International Coaching Federation (ICF) credentials, Certified in Conversational Intelligence®, Advanced Certified in NeuroZone-Developing High-Performing Leaders and Teams, and Certified in Global Team Coaching.

Barb’s expertise has been featured in USA Today, CBS News, and other prominent media outlets. In 2024 & 2025, she was named one of the Top 15 Coaches in Columbus, OH by Influence Digest.

When Not Coaching and Speaking

When not coaching or speaking, Barb enjoys cooking, dancing, yoga, traveling, and spending time with her family and friends.

Let’s Partner to Make It Happen

Barb is committed to unlocking your leadership potential and inspiring you to reach your next level of greatness in the direct selling industry.

Schedule Time to Talk for a complimentary consultation to learn how her coaching, training, consulting and speaking services can help you grow.

LinkedIn – Let’s Connect

Speaking – demo  (Scroll to see videos, testimonials)